SHIFT COLLECTION

HEADING INTO OUR THIRD YEAR, IRON LILY HAS GROWN, CHANGED, AND EVOLVED.  WE HAVE LEARNED MORE ABOUT WHAT OUR IRON LILY BABES ARE INTO AND ALSO MORE OF WHAT THEY ARE LOOKING FOR IN ATHLETICWEAR.  THE SHIFT COLLECTION IS JUST THAT; A SHIFT INTO A NEW LOOK AND DIRECTION.  THIS COLLECTION IS A TURN INTO NEW FABRICS AND PRODUCTION TECHNIQUES THAT TAKE US INTO A SUSTAINABLE AND RENEWABLE ERA, COLORS INSPIRED BY MOTHER EARTH, AND AN EVEN FURTHER DIVERSITY IN OUR PRICE POINTS.  WE HEAR YOU ALWAYS AND WILL CONTINUE TO INVENT AND MAKE CHANGE THAT REMAINS ALIGNED WITH OUR ETHICAL VALUES.

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